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December 1, 2023

Scaling Up: Navigating Growth in Small Businesses

“Growth happens on purpose; it’s not an accident.” – Dan S. Kennedy Growth is the spice of life for any small business. But leveling up takes thoughtful planning so you don’t bite off more than you can chew. This article dishes practical advice for small business owners looking to scale up through strategic market expansion, smart staffing, and money moves […]

elisad Small Business 0 2 min read
November 28, 2023

When Crisis Strikes: Transforming Missteps into Marketing Triumphs

In 2018, Kentucky Fried Chicken faced a crisis in the UK — a severe chicken shortage that forced hundreds of stores to temporarily close. This logistics failure incited public frustration and social media mockery, seemingly a publicity nightmare. However, KFC astutely transformed this challenge into an opportunity. Their clever “FCK” advertisement offered an unorthodox yet eminently successful mea culpa. Now […]

elisad Marketing 0 1 min read
November 9, 2023

If you’re a donut lover, Gäbi Boutique Donut & Pastry on Stephanie in Henderson is your go-to spot for handcrafted treats! 🍩

From mochi donuts to cup donuts, they’ve got something for everyone. 🙌🏻 If you’re craving a coffee, they have classic espressos or creative beverages like peach yogurt & butterfly banana milk tea. 🥛 Fun fact: The inspiration for the decor and name of all the Gäbi cafes in town came from a Korean movie named “Gabi”, which happens to be […]

elisad Travel 0 28 sec read
October 5, 2023

The NFL’s Game-Changing Play: Tapping Taylor Swift’s Celebrity Superpower

Sports marketing is changing fast, and the NFL just made a power move that’s got everyone talking. They’ve enlisted the ultimate MVP: global pop icon Taylor Swift. Her recent headline-grabbing appearance cheering on Kansas City Chiefs tight end Travis Kelce signals a big strategy shift towards leveraging celebrity influence. Let’s break this play down: Swift packs some serious star power […]

elisad Marketing 0 1 min read
September 20, 2023

Emotional Intelligence: The Resilient Leader’s Edge

“The greatest ability in business is to get along with others and influence their actions.” – John Hancock Now more than ever, business leadership demands resilience under pressure. Technical skills alone no longer suffice; understanding emotions — your own and others’ — is the new imperative. This ability to maintain clarity despite chaos separates exceptional leaders. It’s why emotional intelligence […]

elisad Small Business 0 1 min read
May 15, 2023

Mastering Efficiency: Streamlining Operations in Small Businesses

Efficiency isn’t just a buzzword, it’s the fuel that keeps small businesses humming. As leaders, it’s up to us to keep streamlining operations to stay competitive. This isn’t about checking boxes, it’s about understanding obstacles and turning them into opportunities. The first step is having honest, open conversations — both with your team and yourself. Where do things bottleneck? What […]

elisad Small Business 0 1 min read
April 8, 2023

Nurturing an Entrepreneurial Mindset: Embracing Innovation, Risk, and Resilience

“An entrepreneur is someone who jumps off a cliff and builds a plane on the way down.” – Reid Hoffman Innovation. Risk-taking. Resilience. More than buzzwords, these qualities are the lifeblood pulsing through enduring enterprises. They shape how we: ✓ Reimagine possibilities ✓ Take courageous steps into the unknown ✓ Endure storms that arise Innovation — Where Curiosity Meets Possibility […]

elisad Marketing 0 54 sec read
March 22, 2023

Bull Creek Fish Camp

This quiet little fish camp is located at the confluence of Dead Lake and Bull Creek. There are 25 RV campsites, and each one is on the water. We were here for two weeks while Mike worked at Daytona Bike Week, once again running the Dyno for Speeds Performance Plus. It was a lovely place to be… unless you work […]

elisad Travel 0 1 min read
November 29, 2020

Thanksgiving Paddle on Alexander Springs

We love being active on Thanksgiving. In the past, I’ve done 5K Turkey Trots or Dashes, and sometimes Mike would join me. This year, with the risks of large gatherings, we decided to skip the run and go for a kayak paddle. We couldn’t have picked a more beautiful spot! Alexander Springs is one of only 27 first-magnitude springs in […]

elisad Holidays 1 45 sec read