When Crisis Strikes: Transforming Missteps into Marketing Triumphs

In 2018, Kentucky Fried Chicken faced a crisis in the UK — a severe chicken shortage that forced hundreds of stores to temporarily close. This logistics failure incited public frustration and social media mockery, seemingly a publicity nightmare. However, KFC astutely transformed this challenge into an opportunity. Their clever “FCK” advertisement offered an unorthodox yet eminently successful mea culpa. Now […]